Does it follow real PR conventions?

Yes. Press releases follow the inverted pyramid structure with proper header, dateline, quote, and boilerplate placement. Pitches are concise and angle-led. Statements are clear and accountable.

Can it handle sensitive topics?

Yes. Provide context about the situation and any messaging guardrails, and the agent will produce a measured, appropriate draft. Always review sensitive communications with your legal or comms team before sending.

How fast can I get a statement out?

A first draft is ready in under a minute. With a quick review pass, most teams are publishing or sending within 15–30 minutes of an event.

Can I customise the tone and style?

Yes. Set the formality level, specify your brand voice, and indicate the target outlet or audience — the agent adapts the output accordingly.

Press Kit

Control your narrative with the Press Kit Agent

Essential collection of company information and resources for media use. Get the right message out fast — clear, credible, and perfectly toned for journalists, stakeholders, and the public.

PR & Comms PR Create Awareness

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Press Kit is an AI agent in the Zorvi Agent Library, built on Zorvi — an AI content generation platform. Essential collection of company information and resources for media use. Zorvi's Press Kit Agent turns your core message, situation, and audience into a polished, professionally structured communications asset — ready to send or pitch. Each generation uses approximately 6 credits.

What you'll get

Opens Content Creation

~6 credits per generation

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Overview

Zorvi's Press Kit Agent turns your core message, situation, and audience into a polished, professionally structured communications asset — ready to send or pitch. Whether you are announcing something big, responding to a crisis, or pitching a story, this agent gets the right message out in the right tone — fast, clear, and credible.

Why use it

Why teams choose Press Kit

Crisis-ready messaging
Draft statements before you need them, so when something happens you are responding in minutes, not scrambling for hours.
Journalist-friendly format
Outputs follow PR conventions — the inverted pyramid, the right quote placement, the header journalists actually read — so your releases land properly.
Consistent brand voice under pressure
Even in high-stakes situations, every statement sounds like your brand and follows your approved messaging framework.
Faster turnaround
Reduce the time from event to published statement. Speed matters in PR, and the agent removes the blank-page delay.

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How it works

Step by step with Press Kit

The Press Kit Agent takes your core message, situation, and audience and produces a polished, professionally structured communications asset — ready to send or pitch.

1
Describe the situation or announcement
Provide the key facts, the audience, and any specific messaging requirements or sensitivities.
2
Set the tone and format
Choose between press release, media pitch, statement, or internal comms format — and set the tone from formal to conversational.
3
Generate the draft
The agent produces a complete, structured communications asset following PR conventions and your brand messaging.
4
Review, approve, and send
Review with your comms lead, make any final edits, and distribute to your target media or stakeholder list.

Benefits

What you gain with Press Kit

Faster response times
Draft and send statements, pitches, and releases in a fraction of the usual time — critical when speed determines coverage.
On-message every time
Every external communication aligns with your approved talking points and brand positioning, even under time pressure.
Less agency dependency
Generate strong first drafts in-house so you spend agency budget on strategy and placement, not drafting.
Audit-ready documentation
Every statement is structured and dated — building a clear record of how you communicated around key events.

Use cases

How Press Kit fits your workflow

Product and partnership announcements
Structure a press release around a launch, funding round, or partnership that journalists will actually open and use.
Media pitches
Write concise, angle-led pitches tailored to specific journalists and publications — giving your story the best chance of coverage.
Crisis response
Draft a calm, accountable, on-brand statement in minutes when something unexpected happens — before the vacuum fills with speculation.
Executive thought leadership
Position senior leaders as credible voices in your industry with authored articles, quotes, and contributed pieces.

FAQ

Common questions about Press Kit

It outputs a professionally structured communications asset — press release, media pitch, statement, or thought leadership piece — toned for your audience and ready to edit or send.

Details

Creator: Zorvi
Platform: Zorvi — AI content platform
Category: PR & Comms, PR
Credits: ~6 per generation
Available on: All Zorvi plans
Agent ID: press-kit

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